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Shop
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Quick Exit
Shop
About
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Shop You Can't Rebrand Abuse As Tradition Tee
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You Can't Rebrand Abuse As Tradition Tee

from $45.00
Not everything wrapped in nostalgia deserves your silence. This tee calls out the systems, cycles, and “but it’s always been this way” excuses that protect harm under the guise of culture, tradition, or family values.

Whether it’s patriarchy at the dinner table, queerphobia in your community, or generational violence dressed up as discipline — this shirt says what needs to be said.

• 100% ring-spun cotton
• Fabric weight: 6.1 oz/yd² (206.8 g/m²)
• Garment-dyed
• Relaxed fit
• 7/8″ double-needle topstitched collar
• Twill-taped neck and shoulders for extra durability
• Double-needle armhole, sleeve, and bottom hems
• Blank product sourced from Honduras

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
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Not everything wrapped in nostalgia deserves your silence. This tee calls out the systems, cycles, and “but it’s always been this way” excuses that protect harm under the guise of culture, tradition, or family values.

Whether it’s patriarchy at the dinner table, queerphobia in your community, or generational violence dressed up as discipline — this shirt says what needs to be said.

• 100% ring-spun cotton
• Fabric weight: 6.1 oz/yd² (206.8 g/m²)
• Garment-dyed
• Relaxed fit
• 7/8″ double-needle topstitched collar
• Twill-taped neck and shoulders for extra durability
• Double-needle armhole, sleeve, and bottom hems
• Blank product sourced from Honduras

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Not everything wrapped in nostalgia deserves your silence. This tee calls out the systems, cycles, and “but it’s always been this way” excuses that protect harm under the guise of culture, tradition, or family values.

Whether it’s patriarchy at the dinner table, queerphobia in your community, or generational violence dressed up as discipline — this shirt says what needs to be said.

• 100% ring-spun cotton
• Fabric weight: 6.1 oz/yd² (206.8 g/m²)
• Garment-dyed
• Relaxed fit
• 7/8″ double-needle topstitched collar
• Twill-taped neck and shoulders for extra durability
• Double-needle armhole, sleeve, and bottom hems
• Blank product sourced from Honduras

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

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All photography used on this website is by Kat De Napoli photography.

Firey Lou acknowledges the Traditional Custodians of the unceded lands on which we work and live, and acknowledge the disruption of colonisation on Aboriginal and Torres Strait Islander peoples.

We also acknowledge victim survivors of all forms of gender-based violence, and those who have lost their lives to this preventable crisis.

ABN: 98 174 772 156

Email: fireylou@gmail.com